"Star shoes selling point is the 'experience + follow'

Peak Brand Management Center Deputy Director Liu Xiang think, Jordan my charm is the one and only can not be copied, only he can enjoy independent brand. However, the star shoes advantage is rapid intervention in the market, to enter the consumer perspective, the brand can use of star power to drive sales, domestic sports brand also launched with the signing of basketball shoes. However, the brand according to their location, to play also each are not identical.

   Li Ning Co said, "Tao of Wade series products generally through the line Lining official mall and line of Lining entity shop sales, only part of the special color basketball shoes for sale". Data shows, from 2012 October signing NBA star Dewayne Wade, released the product first Wade so far, Tao of Wade basketball shoes have been introduced to the second generation, the conventional sale of ordinary color product price is in 800-900 yuan between, in addition, according to some important events or Wade individual needs, has introduced 10 special color edition the sale, price of more than 1000 yuan.

   Liu Xiang said, Peak also hope to own brand of star products can become the market's classic, but these need long time of accumulation, regardless of the brand or the star I. "In the domestic market, Parke shoes replenishment quantity of nearly 100000 pairs." And the continuous improvement in the pursuit of specialization and star products of desire, dumping products are becoming more and more small. According to its introduction, Peak Parke and Battier signature shoe in the present market price is in 500 yuan of above, Peak star basketball shoes in the rising prices, and the future will also consider the limit, the pattern for the sale of pre-sale.

   Anta is the opposite, in September last year, Anta as its spokesman, NBA star Kevin Garnett launched its personal signature basketball shoes -- the fourth generation kg4, the price of only 399 yuan, and before the three generation products from kg1 to kG3, were set at the price of 699 yuan. In positioning in the mass market Anta view, price is the factor in consumer value. Data shows, the first three generation kg basketball shoes, the total sales of less than 100000 double, and 399 yuan "the national shoes" after the listing of Q3 last year, Q4 shipments in the past three years the sum of player shoes shipments.

Shoes behind the value

 For Air Jordan, not "buy" the majority of people, but "rob". Every new product launch or replenishment, many stores are able to see all night queuing figure. These people may be air jordan fans, there may be they queued to a price of 200 yuan per person to hire professional. In the eyes of the people, Jordan wore shoes each have a legend story, cultural value is much higher than all the shoes technology. But in Fengqiang behind, wearing air jordan basketball people actually not much. This may also explain why despite Air Jordan will also discovered the quality problem, but still a shoe to.

   Can not be ignored, air jordan fiery perhaps and extreme imbalance between supply and demand of. A air jordan fan to Beijing Daily reporter said, "is a few years ago 600 yuan will be able to buy a pair of aj7 in shop, replica shoes are now limited supply, prices more speculation higher, almost have to increase to buy". A air jordan Fan said, in Beijing in addition to the Oriental Xintiandi Jordan stores and Wangfujing Nike Beijing, together with other schools Nike regional counter number will be Jordan, or at least mix to sell, but relatively few. Whether or not to increase China supply market, Nike Chinese not on Beijing Daily reporter response.

    Air jordan cannot meet the demand of the situation, the market gave rise to speculation shoes off, also exacerbated the flood copycat shoe. Taobao online price of air jordan shoes, or even as low as 100 yuan, but sales are still considerable.

Air Jordan hot stock market logic interpretation of star basketball shoes

 Editor's note: Recently a news media discovered America for many Air Jordan fans panicked. The message says, Michael Jordan is interested in the next year, is also Air Jordan on the 30 anniversary of stop and Nike company cooperation, but Nike China denied this news. The personage inside course of study thinks the news credibility is not high, "Jordan end and Nike cooperation, meant he lost $70000000 in annual profits. He had the team have now, should not abandon Nike, to rebuild the brand".

   On one side is a popular, selling out of Air Jordan, one side is the sporting goods industry headache inventory. The former is speculation as investment goods, the latter is a sale. In addition to Nike, domestic sports brand also launched with the signing of basketball shoes, such as Lining Wade Road, Anta kg series, Peak Parke tp9 generation. However, the brand is not a descent, to play also features.

   Recently a news media discovered American for many air jordan fans panicked. The message says, Michael Jordan is interested in the next year, is also Air Jordan on the 30 anniversary of stop and Nike company cooperation, but Nike China denied this news. The personage inside course of study thinks the news credibility is not high, "Jordan end and Nike cooperation, meant he lost $70000000 in annual profits. He had the team have now, should not abandon Nike, to rebuild the brand".

   Panicked in addition to fans, there are a large number of full-time fried shoes off. A air jordan senior game player told the Beijing Commercial Daily reporters, most to the counter to queue up to grab the shoes are not they wear, but in. "Air jordan shoes the price is 1189 yuan, 1249 yuan, 1429 yuan and 1749 yuan, in addition to large size increase more than 46 low, small code can generally be fried to 3000-3500 yuan, charity series can be 5000-12000 yuan." Beijing Commercial Daily reporter discovery, a price is 1999 yuan, the singer joint limited shoe, have scrambled to 29999 yuan.

Masters: Bradley is wearing green star equipment Jordan shoe battle Augusta

 Time of Beijing of sina sports dispatch on April 9th news: 12 hours ago, golf star foundation - Bradley instagram in the sun on a he boarded the Augusta equipment, including a pair of green and white golf shoes is very striking. It says here is, this pair of shoes he preached the brand is "Jordan 11s".

    To understand this article component, you must first understand for 18 years ago are still children, now long to 25-35 year old men, what it means to Jordan 11s. These shoes, are carrying the growth story for many people.

    Bradley will wear Jordan 11S shoes, on this week the Grand Slam venues in Augusta, there is a hardly worthy of belief. I guess there are a lot of people may have been put on, and Bradley not only now wearing this pair of shoes, he has to wear a variety of Jordan shoes.